Comment rendre ludique la stratégie dentreprise ? De quelle manière faire face à la Mondialisation ? Que puis-je faire face à mes concurrents ?War Management se présente comme une réponse pratique aux problématiques actuelles des affaires en synthétisant les concepts du wargame et du management.Le wargame ou jeu de guerre consiste à simuler la stratégie et les conflits militaires sur la base de jeux de figurines, de jeux de plateau ou de jeux vidéo.Face à lintensification concurrentielle et la déréglementation des marchés, les organisations se retrouvent littéralement plongées dans une véritable guerre économique.Pour composer avec cet environnement hostile, appliquer les mécanismes de la stratégie militaire au monde de lentreprise apparaît comme opportun.EXTRAITMondialisation incontrôlée, évasion fiscale galopante, délocalisations brutales, concurrence déloyale, avènement du low cost... le monde (économique) nous apparaît de plus en plus disputé, inhumain et chaotique.Dans cet environnement hostile, les entreprises usent des méthodes managériales et commerciales les plus agressives pour conserver ou accroître leurs parts de marché.Cette pression concurrentielle croissante (op)pose les différents acteurs économiques comme de véritables ennemis en quête de domination de leur marché par lannihilation des challengers.À PROPOS DE LAUTEURRaphaël Baron est un jeune manager à lexpérience professionnelle multiple et confirmée. De formation supérieure en marketing, il enseigne cette discipline au sein décoles de commerce, duniversités ou de centres de formation. Passionné de stratégie, il pratique activement le wargame ou jeu de guerre depuis son adolescence.La volonté dassocier ses deux passions pour le wargame et le marketing la amené à mettre au point une méthode transposable en ressources humaines et en formation et à en écrire les principes et les applications dans cet ouvrage : War Management.
Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company. In 50 minutes you will be able to:•Identify the nine factors affected by the Business Model Canvas and why they are important •Analyse concrete applications of the Business Model Canvas with real-life case studies•Learn more about the limits and criticism of the tool, so that you can apply the BMC effectively and use it alongside other complementary toolsABOUT 50MINUTES.COM| COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.
No one is born successful. When we were born, we even did not know how to spell successful, knowing its meaning was something quite far-off. As we grew up, we began chipping in efforts to turn our lives into successful lives. Some of us do achieve the success that we have thought about, but that doesnt come without a great deal of effort. One of the most important ingredients in becoming successful is to have a vision, a dream. If you dont know how to dream, you will most probably not achieve anything in life. Some people are afraid to dream, thinking they would be terribly frustrated if they dont achieve their goals. But the fact is that if you dont dream, you probably wont get it. Great people dreamed of flying, going to the moon and so on... you see now that we can fly, we can go to the moon. In this age when people are thinking how to build gadgets that can turn objects and even people invisible, it is quite unwise to restrict ones thoughts. What do you dream about? Probably you dream about having a great business or buying a home or a car of your own. In the light of all the achievements that people have made, do you think all this is as difficult as you think? This shows there is nothing impossible in this world you if you do it the right way, if you take initiatives and plan it properly. Just take the example of Bill Gates, our favorite example actually. Practically the whole world today uses his Microsoft products, not realizing that these products belong to a person who is a computer dropout. Take a look at Facebook. It started as a college project and has today made a revolution in the field of social networking. How can we not talk about Google, which started in a dingy office and today it dominates our online world. All these successes have been achieved in just a few short years! So, dont lose hope, hold on to your big dreams and try to achieve them.
The only book dedicated to helping Canadians write winning business plans, newly revised and updated Packed with everything you need to get your business moving in the right direction-whether youre part of a large corporation or a one-person show- Business For Canadians For Dummies, Second Edition is the ultimate guide to building a better, more productive, and more profitable business. Accessible and comprehensive, the book walks you through every milestone in business planning, including creating a right-on mission statement; pinpointing the needs of your customers; scoping out the competition; simplifying all the financial stuff; staying on top of trends, and fostering a winning atmosphere for your staff. Fully revised and updated, this new edition offers information anyone starting a business in Canada needs to know. Author and small-business expert Nada Wagner presents invaluable resources to help you write a plan, examines how government policies affect business, and looks at business trends unique to Canada. With inspiring-and cautionary-anecdotes about Canadian businesses, Business Plans For Canadians For Dummies is a fun and informative read for any entrepreneur. Newly revised edition of the only book that helps Canadians write better business plans, loaded with all-new content Covers the key milestones in business planning at every stage Filled with anecdotes about real businesses to bring the concepts described vividly to life Includes a brand new sample business plan, complete with financial documents An invaluable resource for entrepreneurs and business owners across the country, Business Plans For Canadians For Dummies, Second Edition is the definitive book on building a business plan, and creating a better business. Paul Tiffany , PhD, is a professor at the Haas School of Business, UC Berkeley. Steven D. Peterson , PhD, is the founder and Managing Partner of Strategic Play. Nada Wagner , MBA, is one of the principals of Next Wave Marketing and a professor at The Business School, Humber ITAL.
Dont fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who dont chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed , entrepreneur and bestselling author Daniel Priestley explains why...and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed : Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur whos used these ideas to excel in the ventures he has launched
Dont fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who dont chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed , entrepreneur and bestselling author Daniel Priestley explains why…and; most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed : Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur whos used these ideas to excel in the ventures he has launched
Simplify tax and save money with streamlined bookkeeping Small businesses are often just that-small. Bookkeeping may be done by a professional outside the company, but more often falls to an employee or the business owner, who may or may not be well-schooled in the intricacies of tax law and business regulations. Tax time can end up costing small businesses a fortune in either professional fees or missed deductions every year. What if you could simplify the process and save money? Taxation for Australian Businesses: Understanding Australian Business Taxation Concessions is the ultimate guide to tax for the small business owner. Author Rod Caldwell, 20-year veteran of the Australian Taxation Office, leads you through the process of managing your books and keeping more straightforward records to simplify the process of filing tax. The introduction of the GST and the new tax system involves a lot of new work for business owners, but Taxation for Australian Businesses eases the way by explaining the intricacies of applicable tax law, fully updated to parallel the May 2014 budget. Topics include: Business structures, accounting systems, and cash accounting FBT, private versus domestic use, and when to record a payment Motor vehicles, the GST, and depreciation Owners salary, end of period processing, and how to account for stock trading The book explains everything you need to know and ties it all together to show you how to put the information into practice. No jargon, no textbooks, just common sense and reason. If you would like to get your bookkeeping straightened out and get back to your business, Taxation for Australian Businesses: Understanding Australian Business Taxation Concessions is the one guide that will get you there quickly. ROD CALDWELL worked as a tax accountant for the Australian Taxation Office (ATO) for 20 years before becoming a tertiary level lecturer in taxation and management accounting. Rod has written three other books on Australian business accounting and tax law. Visit his website at www.tpabusiness.com.au
Master one of the most important skills in businessThis book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving time.In 50minutes you will be able to: • Understand the 9 key steps you must follow when creating any business plan and what each step involves • Use your business plan to guide your new business or products, predict turnover and anticipate future challenges • Use your concrete business plan to grab the interest of investors and funding providers, using data and market research to convince them of the feasibility of your planABOUT 50MINUTES.COM | Management &Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Your own in-house legal advisor-at a fraction of the cost Written in plain-English for business people without any legal training, Law For Small Business For Dummies covers everything you need to be aware of regarding the law when youre starting and running your own business. Cutting through the jargon that can make even the pros scratch their heads, this book quickly gets you up-to-speed on the key areas of business law, including contracts, websites, intellectual property, data protection and partnership agreements. Plus, youll find out how small business law applies to advertising and marketing, confidentiality agreements, the sale and supply of goods (including e-commerce), negligence and product liability. There were 526,000 new businesses registered in the UK in 2013-and, at some point, all of them will be faced with legal risks that could make the difference between success and failure. One claim could wipe out a fledgling business profits, and hit even big businesses harder than they could ever imagine. If youre the owner of a new business and need to get a handle on the ins and outs of small business law-and dont have the budget to employ an in-house legal advisor-this trusted, approachable guide is your answer. Covers the laws surrounding the most common risks small businesses face Addresses how to deal with legal issues before a potentially costly dispute arises Provides access to handy sample contract templates on Dummies.com Serves as your own in-house legal advisor-at a fraction of the cost If youre an existing business owner or an aspiring entrepreneur thinking about starting your own business, Law For Small Business For Dummies gives you answers to questions you didnt even know to ask!
Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is-and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data thats been hiding right under their noses. With the help of this friendly guide, youll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If youre a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights. Bernard Marr helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher.