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The Lean Entrepreneur - How Visionaries Create ...
25,99 € *
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Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the Myth of the Visionary and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This Myth of the Visionary does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organizations focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

Anbieter: ciando eBooks
Stand: 07.11.2017
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The Lean Entrepreneur - How Visionaries Create ...
25,99 € *
ggf. zzgl. Versand

Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the Myth of the Visionary and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This Myth of the Visionary does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organizations focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Disciplined Entrepreneurship - 24 Steps to a Su...
5,49 € *
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24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs arent born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the F word - focus - is crucial to a startups success Common obstacles that entrepreneurs face - and how to overcome them How to use innovation to stand out in the crowd - its not just about technology Whether youre a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. ???????? ???????? ?????? Martin Trust Center ? MIT, ??????? ?????? ??????-????? MIT Sloan School of Management. ????? ????????????? ??????? ???????? ? ?????????? ???????????????? ?????? ?? ????????????????? ????????????. ?? ?????? ? MIT 25 ??? ????????? ????????, ?????? ????????? ???????? ? ???????? ?????????? ? ????? ????????? ????????. ??????? ?????????? ?????????? ? Viisage Technology, ?????? ???????? ????????? ???????? ? 50 ?? 500 ??? ????????.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Marketing with Social Media - 10 Easy Steps to ...
14,99 € *
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Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, youll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Youll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. Youll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor companys campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns. LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Unlocking the #Moneycode to Wealth Manifestation
0,00 € *
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There are many people who never consider what they wish in their lives. They live without this knowledge or premeditation and become a sorry state of their own financial condition. To most salaried individual, work is simply about a job - to make do financially. Life becomes a series of chores where every day one wakes up early. The first thing in sight in their mind is watching how the Money flying away even before they get out of bed. It is very real in todays world as the loan or rental interest charges will just make its roll call even while you are sleeping. All of us want to be happy and have enough money. It is true that Money isnt Everything but the reality is that many ideas in this world require money to materialize. Many people think that life is very unfair. Here you are working hard and yet your income is not even enough to buy you an ice cream. On the other side of the coin, you know someone who does not even shed a drop of sweat and yet lies in luxury. If you think that life has been so rude on you and you were only born to suffer your destiny, then you are thinking as a poor man would think. But if you think that you are the master of your destiny and you are in total control of your life, then you have a rich man?s mentality. In our present society, the gap between the rich and the poor is growing wider everyday. The rich becomes richer while the poor becomes poorer. To help us understand the satirical situation, we need to go into the mentality of the rich and blessed people and compare it with the way of thinking of the poor and underprivileged people. Here we will disclose ten distinct differences in the money mentality of the rich versus the poor people. While reading the differences, try to assess your own mindset and see where yours mostly belong. But remember that by defining rich and poor .I am not referring to an individuals current bank account size, net worth, assets, and so on. But rather, I am referring to the state of mind. A human mind is so powerful it can create assets, or even liabilities. If you have a mind conditioned to be poor, no matter what wealth you have today you can lose it all sooner or later. On the other hand, if you have the mind of a rich persons, you can create your wealth from scratch or get it all back faster than it took you the first time, even if you lose it all today.

Anbieter: ciando eBooks
Stand: 30.01.2018
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The Dragons Den Guide to Real-World Business Mo...
17,99 € *
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The experts from the Dragons Den show entrepreneurs how to match their product or service with the right business model It takes much more to start a successful business than just a great idea for a new product or service. As contestants on the show regularly find out the hard way, the wrong business model can sink even the best new idea. In The Dragons Den Guide to Real-World Business Models , potential entrepreneurs and small business owners will learn how to turn their product or service idea into a profitable business in the real world. These days, you have to be creative not just in what you sell, but in how you sell it. Your business model has to take advantage of the technology and constant connectivity that pervades modern life. The Dragons Den Guide to Real-World Business Models shows entrepreneurs how to pick the right business model, integrate it with the Internet, and launch quickly. And for those who dont yet have a business idea, the book offers great advice on coming up with one. Features practical, applicable advice for entrepreneurs who need to find a profitable, effective business model for their idea Ideal for aspiring entrepreneurs who dont want to repeat the same mistakes they see on the Dragons Den each week Written by John Vyge, a business plan analyst who advises entrepreneurs and investors on how to create winning business concepts If you have a great idea for a new business but dont know where to start or how to get your business off the ground, The Dragons Den Guide to Real-World Business Models is the perfect gateway to small business success. John Vyge is a Certified Financial Planner professional and business plan analyst who coaches and educates startup entrepreneurs and investors on how to create investor-ready business plans and sustainable business models around winning business concepts.

Anbieter: ciando eBooks
Stand: 12.12.2017
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UnProfessional - How a 26-year-old University D...
13,99 € *
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A young Australian entrepreneur and self-made millionaire presents a counterintuitive guide to succeeding in todays business world To be unprofessional is not to be disrespectful. It is not to be reckless or lazy. It is not to be unpunctual, badly presented or poorly spoken. To be unprofessional is to be real. It is to create a vision that is unborrowed from the past. It is to develop products that genuinely wow your audience. It is to think of marketing strategies that the management consultants dont have diagrams or buzz words for yet. It is to think original thoughts and speak of proactive ideas that havent yet been documented in the academic playbooks. At just 26 years old, Jack Delosa knows more than youd expect about business and entrepreneurship. A self-made millionaire by 24, Delosa is an award-winning entrepreneur and educator who has built several start-ups into successful thriving businesses. In UnProfessional, Delosa reflects on his business adventures and offers practical how-to advice on topics such as becoming a market leader on a shoestring budget, becoming the go-to person in your industry to win more business faster, how to manage and lead other people toward your vision and why its important to fail fast. The business world has changed. What worked in the past will not work today. Offering a fresh perspective on the challenges of starting and running a successful business, UnProfessional is an ideal guide for Australias current crop of forward-thinking entrepreneurs of any age.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Scaling up excellence - Getting to more without...
4,99 € *
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In Scaling Up Excellence, bestselling author Robert Sutton and Stanford colleague Huggy Rao tackle a challenge that determines every organizations success: scaling up farther, faster, and more effectively as a program or an organization creates a larger footprint. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries - including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare -- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between Buddhism versus Catholicism -- whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people -- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Marketing with Social Media - 10 Easy Steps to ...
14,99 € *
ggf. zzgl. Versand

Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, youll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Youll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. Youll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor companys campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns. LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.

Anbieter: ciando eBooks
Stand: 07.11.2017
Zum Angebot
The Soft Edge - Where Great Companies Find Last...
4,99 € *
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What Does it Take to Get Ahead Now-And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given todays unprecedented business climate. But Rich Karlgaard-Forbes publisher, entrepreneur, investor, and board director-takes a surprising turn and argues that there is now a third element thats required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place-your companys values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organizations soft edge: Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University womens basketball team, and others stay on top by relentlessly pursuing an advantage through smarts. Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity. Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it the elusive spot between data truth and human truth. How can you consistently make products or services that trigger these emotional touch points? Story: Companies that achieve lasting success have an enduring and emotionally appealing story. Whats your companys story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice. ??? ????????? - ???????? ??????? Forbes, ? ??????? ?? ????? ????????? ??????? «??????? ?????????», ?????????? ????????? ??? ?????????? ??????? ??????? ??????? ? ?????????. ? ??????? ???????? ?????????????? ??? Forbes on FOX ? 2001 ???? ??? ??? ??? ?????????? ??????????. ????????? ??????? ?????????? ????????????????????: ?? ???????????? ??????? Upside, ???????? Garage Technology Partners ? ???????? ??????-?????? ?????????? ?????? Churchill Club, ?????????????? 7500 ??????. ??????????? ???????? Ernst & Young ??????? ??? «???????????????? ????». ???????? ? 2004 ???? ????? ?????????? Life 2.0 ????? ???????????? ?? ?????? ??????? Wall Street Journal ? ????????? ??????-????. ????????? ????????????? ????????????, ????????? ? ?????? ????? ? ?????????? ??????.

Anbieter: ciando eBooks
Stand: 12.12.2017
Zum Angebot