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Das Prinzip .garage - 10+1 spannende Gründerges...
7,99 € *
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Jede Gründung, jeder Gründer ist anders. Und doch vereint jene, die den Schritt in die Selbstständigkeit gewagt haben, der Mut anzupacken, die Motivation, sich nicht von Hindernissen aufhalten zu lassen und die Philosophie des MACHENS, die es braucht, um die Pläne aus dem Wunschdenken heraus in die Realität zu holen. Und genau darum geht es in den Interviews, die die Autoren für dieses Buch aufgezeichnet haben - zu zeigen, dass es sich lohnt, Ideen umzusetzen, Nägel mit Köpfen zu machen und sich nicht von Hiobsbotschaften über die schlechte Wirtschaftslage von seinem Vorhaben abbringen zu lassen. Dabei geht es nicht um millionenschwere Start-Ups, sondern um sogenannte Mikrogründungen. Die Gründer selbst erzählen offen über ihre Motivation, über Stolpersteine und Adrenalinschübe und vermitteln so wertvolles Wissen, das sich in Ratgebern in dieser Form selten finden lässt. Das Prinzip .garage steht dabei gleichzeitig für die individuelle Art der Beratung, die deutschlandweit in allen Standorten der .garage Gründerzentren praktiziert wird und die sich in den einzelnen Geschichten widerspiegelt. So widmen die Autoren jedes Kapitel einem Schwerpunkt, den es bei Gründungen zu beachten gilt. Ob das Leben als Freelancer, die Gründung im Team oder die Besonderheiten des Social Entrepreneurship - in diesem Buch lernen Sie von den Erfahrungen der Gründer. Das macht das Wissen lebendig und lebensnah. Jeannette Hagen lebt und arbeitet als freie Journalistin, Autorin und Bloggerin in Berlin. Sie veröffentlicht Artikel in Fachzeitschriften und Magazinen zu den Themen Gesellschaft, Soziales und Psychologie. Seit 2011 schreibt und veröffentlicht sie Bücher, eBooks und Kurzgeschichten unter ihrem eigenen Namen und unter einem Pseudonym.

Anbieter: ciando eBooks
Stand: 07.11.2017
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The Soft Edge - Where Great Companies Find Last...
4,99 € *
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What Does it Take to Get Ahead Now-And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given todays unprecedented business climate. But Rich Karlgaard-Forbes publisher, entrepreneur, investor, and board director-takes a surprising turn and argues that there is now a third element thats required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place-your companys values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organizations soft edge: Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University womens basketball team, and others stay on top by relentlessly pursuing an advantage through smarts. Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity. Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it the elusive spot between data truth and human truth. How can you consistently make products or services that trigger these emotional touch points? Story: Companies that achieve lasting success have an enduring and emotionally appealing story. Whats your companys story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice. ??? ????????? - ???????? ??????? Forbes, ? ??????? ?? ????? ????????? ??????? «??????? ?????????», ?????????? ????????? ??? ?????????? ??????? ??????? ??????? ? ?????????. ? ??????? ???????? ?????????????? ??? Forbes on FOX ? 2001 ???? ??? ??? ??? ?????????? ??????????. ????????? ??????? ?????????? ????????????????????: ?? ???????????? ??????? Upside, ???????? Garage Technology Partners ? ???????? ??????-?????? ?????????? ?????? Churchill Club, ?????????????? 7500 ??????. ??????????? ???????? Ernst & Young ??????? ??? «???????????????? ????». ???????? ? 2004 ???? ????? ?????????? Life 2.0 ????? ???????????? ?? ?????? ??????? Wall Street Journal ? ????????? ??????-????. ????????? ????????????? ????????????, ????????? ? ?????? ????? ? ?????????? ??????.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Amazon and the Rise of E-commerce - The story o...
4,99 € *
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Find out how Amazon conquered the world in just 50 minutes!In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other young tech companies. In this concise and accessible guide, you will find out how Jeff Bezos was able to steer Amazon from its humble beginnings in a garage in Seattle to its current position as one of the most influential companies in the world.In 50 minutes you will:•Learn about Amazons history, from 1994 right up to the present day•Understand its innovative business model and find out why it was so successful•Identify the opportunities and challenges for online shopping in the futureABOUT 50MINUTES.COM | BUSINESS STORIESThe Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Anbieter: ciando eBooks
Stand: 07.11.2017
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