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Which Factors Determine the Success or Failure ...
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Masters Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 2,0, Andrássy Gyula Deutschsprachige Universität Budapest, language: English, abstract: As more and more startup companies are founded every year worldwide, building up ones own business does not get easier. Since 9 out of 10 startups fail, future entrepreneurs are well advised to take a look at potential reasons for failure and success. Learning from others mistakes and studying success stories can improve their own performance and help to avoid critical errors. The academic paper at hand will provide valuable insights for entrepreneurs. After delivering an overview of the most commonly used terms and definitions in the startup scene, chapter 6 will describe the components of a business idea and how experts can assess a companys value. Subsequently, the most important factors for a startup companys success, according to literature review, will be listed and illustrated. Various standpoints of academic research and studies will be discussed. Delineating both internal and external factors, this thesis not only delivers a synoptic view of potential challenges inside a startup as well as in its ecosystem, but also juxtaposes these influences in opposition. The second part of this paper analyzes a series of interviews with twelve startup founders from three different regions (the province of North-Rhine Westphalia in Germany, Budapest in Hungary and the state of California in the US). Their views and experiences will be summarized and put into the context of their respective startup ecosystem. This way, the study is able to provide an understanding of the distinctive attributes of these ecosystems. Furthermore, the interviewees challenges and advices will be compared to previously reviewed literature. Therefore, the reader is able to gain insights from an academic perspective, as well as from real-life examples.

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Stand: 07.11.2017
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The Influence of Cultural Factors in Attitudes ...
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Bachelor Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 1,7, Justus-Liebig-University Giessen (Anglistik), language: English, abstract: This thesis examines the effect of cultural factors on entrepreneurship in different eco-systems including attitudes and the role of journalism The object of this thesis is an exemplary examination of the question in a national context, whether and to what extent cultural dimensions influence individuals propensity to found a start-up. The entrepreneurial activities in Germany and the United States differ from each other which is also reasoned by different value systems and attitudes. Indications of rather an individualist or collectivist and rather a risk-averse or risk-affine attitude towards start-ups and its foundation will be focused upon. Building on Hofstedes research on cultural dimensions, newspaper and blog articles from the United States and Germany dealing with start-up foundations and the attitude of the respective society on start-ups including the founders views will be analyzed. Since all cultural dimensions are intercorrelated, quantifying the effects of how much single cultural dimensions influence start-up foundations while excluding the influence of other dimensions is difficult. Therefore, the thesis does not examine the effects of the above mentioned two cultural dimensions isolated from other cultural factors, but it sets a focus on those two dimensions by analyzing statements and ideas published in newspaper and blog articles that deal with founders and start-ups.

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Stand: 20.02.2018
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Economic Miracle Market South Korea - A Bluepri...
118,99 € *
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This book explores the historical and economic development of South Korea, its culture, as well as the benefits, opportunities and challenges that German companies have faced in their cooperation with South Korean enterprises. More specifically, it juxtaposes economic-miracle markets such as Japan and West Germany, which rose from the ashes after the Second World War with the help of a century of bustling industrial age, with South Korea, which developed from virtually nothing. The book also addresses why South Koreas history, geography, society, culture and economic capabilities remain widely unknown and unnoticed among westerners, despite South Korean companies being among the global market leaders in a number of industries, particularly in the automobile and hardware segments. Written from the point of view of a seasoned business expert on the country, Economic Miracle Market South Korea is essential reading for business and economics research academics looking to improve their knowledge of this relatively unknown success story, as well as for practitioners in industry looking to optimize their dealings with South Korean business partners. Professor Emeritus Dieter Schneidewind is regarded as a seasoned expert on East and Southeast Asia. He gained prominent management experience through his 20 years on the management board, as well as many more years as a member of the supervisory board, at Wella AG. During his business career he set up 15 daughter companies throughout Asia, including Japan, South Korea, and the Peoples Republic of China. In 1979 he was appointed Assistant Professor for Business and Society of East Asia at the Ruhr-University Bochum, Germany, a position he managed for 20 years. For a period afterwards he taught International Marketing and Management at the University of Giessen in Germany. He also had teaching positions at the University of Duisburg (Duisburg, Germany), INSEAD (Fontainebleau, France), the WHU School of Business (Koblenz, Germany), The Technical University of Dresden (Dresden, Germany), the University of Marburg (Marburg, Germany), and the ETH Zurich (Zurich, Switzerland).

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Stand: 07.11.2017
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Pay Variation in Family Firms
71,39 € *
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Jörg Schäfer investigates the influence of family firm specific decision rationales based on socioemotional wealth on vertical and horizontal pay ranges in family firms. Building on a primary data set of over 200 family firms in Germany and applying multiple regression analysis techniques, as well as, the firm conceptual foundation in family firm and compensation theory, the presented study provides answers regarding antecedents of pay variation, and the factors that drive different family firms to pursue and implement specific pay structures and pay variations. Furthermore, the dissertation contributes to the current research discussions, by partially validating the FIBER scale, proving the heterogeneity of family firms and adding robustness to methodology and range measures in the compensation context. Dr. Jörg Schäfer wrote his dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.

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Stand: 02.04.2018
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The Science of Innovation - A Comprehensive App...
44,95 € *
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Each chapter of this book introduces practical methods for self-experience and finishes with shortcut rules and exercises. A major part of the book deals with different ways of scientific invention by problem solving, research, prognosis, and fantasy. At the end of each chapter, a digest of the content is given. Karsten Löhr ; Baden-Wuerttemberg Cooperative State University, Germany.

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Stand: 07.11.2017
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Startup Israel - Argument breeds innovation
9,90 € *
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In Startup Israel, the authors meet the movers and shakers of the Israeli startup ecosystem. The aim is to figure out both what European leaders and parents can learn from the most tech-davy ecosystem for business startups on the planet. They tell the story of the importance of an innovative culture. In short: Arguments breed innovation, a strong community can foster entrepreneurship and close proximity in the startup community let ideas travel with ease. From a very young age, our society encourages traits that are relevant for entrepreneurs. (Inbal Arieli, CEO of Synthesis and Senior Advisor at Start-up Nation Central) Entrepreneurs approach us - sometimes with their idea or some technology solution, and they are confident that their idea is the best. It is always the best thing since sliced bread. (Dr Oded Meirav, manager of the Israel Technology Centre with GE) . The family culture is stronger, you know - they all meet at the Sabbath. We used to have that tradition with Sunday dinner in Germany, but it is not as strong anymore. (Inken Braunschmidt, Chief Innovation Officer of Innogy SE)

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Stand: 20.03.2018
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Plan de negocios para la creación de una empres...
14,99 € *
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Tesis (Bachelor) del año 2016 en eltema Economía de las empresas - Fundación de empresas, planes de negocio, Nota: 9,8, , Materia: Negocios Internationales, Idioma: Español, Resumen: El presente plan de negocios pretende demostrar la viabilidad de la creación e implementación de una empresa dedicada al ensamblaje y comercialización de calefones híbridos en la ciudad de Quito, en un horizonte financiero de 5 años. Se desarrolla el concepto de BRÍO, marca bajo la cual se promocionará tanto la empresa como sus productos, que se dan a conocer en el mercado como sistemas electrosolares híbridos, y están pensados para los consumidores pertenecientes a los estratos socioeconómicos A y B, en un rango de edades de entre 33 y 59 años, que residen en hogares unifamiliares de 3 a 5 personas, y cuyo comportamiento de compra incluye la necesidad de cuidar el medio ambiente. BRÍO elabora la estructura de sus productos con materia prima y mano de obra nacional, promoviendo el desarrollo comunitario, e importa los componentes tecnológicos de México, Alemania y Estados Unidos, líderes en el desarrollo de energía solar. Cada sistema ofertado por la empresa es 100% personalizado. El factor ecológico, su compromiso comunitario y la personalización de sus sistemas electrosolares son los pilares fundamentales de la ventaja competitiva de BRÍO, que prueba ser rentable tanto para el proyecto como para el inversionista. The present business plan will demonstrate the viability of the creation of a company dedicated to the assembly and commercialization of hybrid water-heating systems in Quito in a 5 year horizon. The brand, BRÍO, is developed both for the company and its products, which will be referred to as electro-solar hybrid systems. The target of BRÍO are the consumers of the higher stratum, in ages between 33 and 59 years old, residing in single-family houses of 3 to 5 members and an environmental consciousness. By using national raw material and hand labour to elaborate the structure of its systems, importing the technological components of Mexico, Germany and the Unites states, leaders in the development of solar energy, and offering 100% customized products, BRÍO bases its competitive advantage in the ecological factor, its community commitment and the customization of its products. The present business proves to be profitable, both for the project and for the investor.

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Stand: 07.11.2017
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Innovation, Incubation and Entrepreneurship - C...
130,89 € *
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This book focuses on promoting entrepreneurial ecosystems within universities and educational institutes. It especially emphasizes the thriving systems and practices existing within the Indian Institute of Technology Kanpur (IITK). It discusses cases and successes of the SIDBI Incubation and Innovation Centre in the Institute. This edited volume highlights the vision of IITK and describes a few of the major achievements of the past few years. It especially showcases the requirements and challenges of creating, sustaining, and boosting such entrepreneurial ecosystems and incubation centres. The contents of this book will be useful to researchers, administrators, and corporate collaborators working in the area of monetizing technology coming from educational institutions by converting it to successful products and business ideas. Dr. Phani is currently a Professor of Finance, Innovation & Entrepreneurship at IIT Kanpur, he was earlier the Associate Dean Innovation and Incubation handled the additional responsibility of Coordinator, SIDBI Innovation Incubation Center (SIIC) for the last one decade. Currently he is the Dean Resources and Alumni with additional responsibility of Faculty in Charge, Motwani Incubator & Accelerator (MIA) and Coordinator, Syndicate Bank Entrepreneurship Research and Training Center. He is a mechanical engineer with a PhD in finance from IIM Calcutta. Prior to pursuing a PhD at IIM Calcutta he held various managerial positions and his last position was as CEO of BCIT Limited a computer education and services startup company. He is also the recipient of various teaching and research awards from national and international foundations to his credit and also shares his experience at various universities across the world as an invited guest. On the entrepreneurship front the incubation center at IIT Kanpur has undergone several developmental changes under his able stewardship. Currently the centre has 32 startup firms in diverse areas and has graduated around 30 firms successfully with a few exits. Dr Phani was also the NEN faculty resource for their Educating the Educators (ETE) initiative across the country and is an advisory board member of NEN. Dr. Phani is also instrumental in taking IIT Kanpurs IP initiative efforts to the next level by facilitating the patenting of a few hundred patents in the last few years from IP generated as part of the institutes research effort. His team has been able to successfully commercialized around 25 percent of the patents generating a substantial revenue stream and also jump starting IITKs industrial collaboration initiative. He has helped widen the platform for start-up prospective entrepreneurs and intrapreneurs to convert their innovative ideas into commercially viable products. He is also a mentor director in around 25 startup firms. He is a member of the mentor board of Ivy Cap Ventures and many other such venture, angel and professional bodies. Prof. Sameer Khandekar is affiliated to the Department of Mechanical Engineering, Indian Institute of Technology Kanpur, India, since September 2004. He completed Masters Degree from IIT Kanpur, India (1998-2000) in fluid-thermal engineering and subsequently earned doctoral degree from University of Stuttgart, Germany (2000-2004). Earlier, after his undergraduate studies in Mechanical Engineering from Government Engineering College, Jabalpur (MP), he worked as a marine power plant engineer on board sea-going merchant vessels for four years (1994-1998). He is a recipient of P. K. Kelkar Research Fellowship (IIT Kanpur; 2008-2011)), DAAD Fellowship (2011), Prof. K. N. Seetharamu Award (Indian Society of Heat and Mass Transfer, 2010), George Grover Medal (International Heat Pipe Committee, 2007) and Young Scientist Award (Department of Atomic Energy, India, 2005). He is a member of the International Heat Pipe Committee and editorial board member of two international journals on science and technology of heat pipes. He has served as academic senate member of one central and one state funded autonomous engineering institutes. He has also served as an invited faculty member at four international universities at Germany, France, Brazil and Thailand. He has over forty-five research publications in international journals, over sixty publications/presentations in international conferences, including 15 Keynote lectures/Invited Talks and two books to his credit. He is presently serving as the Associate Dean (Innovation and

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Stand: 02.04.2018
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Womens Entrepreneurship and Microfinance
118,99 € *
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This book offers a critical perspective on the issues related to womens empowerment, microfinance, and entrepreneurship in India. Written by distinguishing experts in this field, this book highlights womens empowerment, which is a process of entrusting power to an individual on the control over resources and decisions. However, these two factors are less effective in a society where religion and cultural dominance is high. The book sheds light on the social security measures undertaken by the government aiming to the right to work helped women who are bounded by social restrictions. Over time there is a shift in rural occupational structure towards non-farm activities, which is largely distress driven self-employment. Access to credit is a great source to provide self-employment that develops self-esteem among women and uplift their position. The book highlights the discrimination against women entrepreneurs in access to credit led to gender biased entrepreneurial society. Association with self-help groups (SHGs) has made women more socially empowered. SHG members help them to change their life in a positive manner through micro-entrepreneurial activities. The book has emphasized on the role of microfinance, which has served the poor to become financially self-reliant. It is observed that for second generation borrowers, the impact of microfinance seems to fizzle out, where MFIs who are gaining efficiency are diverting their objective of servicing poor, signalling a sign of mission drift. Chiranjib Neogi is a Retired Associate Scientist at the Economic Research Unit of Indian Statistical Institute, Kolkata. He has been working on the area of productivity and efficiency for many years and has published a number of research papers on this issue in national and international journals. He has published a book Indias New Economy from Palgrave, UK, written jointly with Professor Jati K. Sengupta of University of California, Santa Barbara. He has also edited a book on Productivity and Efficiency, jointly with Professor Ranjan Ghosh of IIM Kolkata, and the book was published by Macmillan, India. He has also contributed papers in many edited books on the contemporary issues of the Indian economy. He was visiting Research Fellow at the Institute of Developing Economies, Tokyo, Japan in the year 1998-99 and at the Korea Institute for International Economic Policy, Seoul, in 2009. Dr. Amit K Bhandari is presently an Assistant Professor in Economics at Rishi Bankim Chandra Evening College. He has been a Research Fellow at IZA - Institute of Labour Economics, Bonn, Germany. He is a Ph D in Economics from the University of Kalyani. Formerly he was a Lecturer in Economics and Finance at the Indian Institute of Social Welfare and Business Management (IISWBM). His works have published in reputed journals and books. He has a broad interdisciplinary research interest in social, economic and financial issues. His work was funded by Indian Council of Social Science Research and University Grants Commission, India. Sudipto Ghosh is a Ph.D in Sociology, having expertise in the Micro finance, Entrepreneurship, Planning and Livelihood. Being a Planning expert in the Government sector, he is having ten years experience in the Urban and Rural Sector. He is involved in the preparation of City Planning, various development project reports for local governments bodies. He is also a SEBI Resource person working for the Financial Literacy programme and involved in advising organization like Amystar Innovations, Kalyani Institute of Applied Research Training & Development (KIARTD) etc in the social development.

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Stand: 13.03.2018
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The Quintessence of Strategic Management - What...
51,16 € *
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This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. Prof. Dr. Philip Kotler (M.A., University of Chicago, Ph.D., M.I.T.) is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He published his 13th edition of Marketing Management, the worlds leading textbook in teaching marketing to MBAs. He has also published Marketing Models, Principles of Marketing, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, Kotler on Marketing, Marketing Insights A to Z, Lateral Marketing, Museum Strategies and Marketing, Standing Room Only, Corporate Social Responsibility, Chaotics, Up and Out of Poverty, Marketing 3.0 and several other books. His research covers strategic marketing, innovation, consumer marketing, business marketing, services marketing, distribution, e-marketing, and social marketing. He has been a consultant to IBM, Bank of America, Merck, General Electric, Honeywell, and many other companies. He has received 12 honorary doctorate degrees from major universities in the U.S. and abroad. Prof. Dr. h.c. Roland Berger is Honorary Chairman of Roland Berger Strategy Consultants. Roland Berger Strategy Consultants has grown to become the number 5 among the worlds leading strategy consultancies with 36 offices in 25 countries. Since 1996 he has been a lecturer and since 2000 Honorary Professor of Business Administration and Management Consulting at the Brandenburg Technical University in Cottbus. He is Chairman of the Board of Trustees of his private Roland Berger Foundation. Roland Berger is a member of various supervisory and advisory boards of national and international companies, foundations and organizations. These include Fiat Group, Turin, Italy; Telecom Italia, Milan, Italy; Fresenius SE (Chairman Audit Committee), Bad Homburg; Prime Office AG, Munich (Chairman). He is also a member of various international advisory boards, including Deutsche Bank AG, Frankfurt, Germany; MillerBuckfire New York, USA; Sony Corporation, Tokyo, Japan, and The Blackstone Group, New York, USA. Prof. Dr. Nils Bickhoff holds an M.Sc. and a Ph.D. in business ad-ministration and began his career as a consultant with Roland Berger Strategy Consultants in 1995. He advised international clients on matters of strategy, organization, branding, and corporate finance, and was also responsible for Roland Bergers global research & development activities. In 2005 he founded his own company and has since been advising top managers on all issues of strategic management. Nils Bickhoff has authored and published management books in several languages, is editor of the Quintessence series, gives lectures and seminars, and is Professor of Strategy and Marketing at the Euro-FH in Hamburg (University of Applied Sciences).

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Stand: 07.11.2017
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