Bachelor Thesis from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: A, University of Stirling, language: English, abstract: This study aimed to analyse the relationship between financial capability and student entrepreneurship at Scottish universities. Three research questions were considered based on the gaps and disagreements highlighted in the literature review. First: What is the level of financial capability of student entrepreneurs at Scottish universities and how does it differ from that of other students? Second: What factors contribute to the financial capability development of student entrepreneurs? and third: What are the relationships between specific components of financial capability and entrepreneurial attitudes and intentions? Using a mixed method design to data collection, the study incorporated an online questionnaire and face-to-face interviews. Data were collected from 107 students and 30 student entrepreneurs. The questionnaire findings showed that student entrepreneurs exhibited higher levels of financial capability, were more willing to take risks and also viewed entrepreneurship as less risky, when compared to other students. The data also suggested the need for improving students financial capability, especially regarding investments. Furthermore, the research established a remarkable relationship between financial capability and entrepreneurial attitudes and intentions. Interview data indicated that the development of financial capability is a complex process, but it is mainly shaped by parental influence, followed by internal triggers, experience concerning work and business and independent living. By establishing the need for improved levels of financial capability and the relationships between entrepreneurship and financial capability, this study recommends that both financial capability and entrepreneurship development programmes and policies should be encouraged to target students and student entrepreneurs with the groups specific requirements in mind.
Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle - the lack of knowledge within the senior management and the willingness to implement the necessary changes - and gives hoteliers recommendations to avoid the main failures. Dr. Michael Toedt is Managing Partner and CEO of Toedt, Dr. Selk & Coll. He is responsible for the fields of marketing technology, consulting and data protection. Besides his activities with Toedt, Dr. Selk & Coll., he is assistant lecturer at the University of Applied Sciences of Munich and as guest lecturer at various universities such as the University of Applied Sciences of Bad Honnef or Kempten and responsible as HSMA vice president for the South-East region. Dr. Michael Toedt has published also a lot of articels and whitepapers about CRM and Marketing and the book Big Data - Challenges for the Hospitality Industry and is also reviewer of the International Journal of Economic Sciences.
Masters Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 1,5, Berlin School of Economics and Law (Berlin Professional School), course: MBA Master Thesis, language: English, abstract: This thesis examines how a software start-up can effectively shape its internationalization process to secure its market position and to achieve a sustainable competitive advantage. To formulate possible recommendations, a literature study and a descriptive case study are carried out. The literature review considers the research domains of born globals, or rather, international new ventures, which describe the emergence of young, small and fast internationalized organizations. Furthermore, the literature study also reflects relevant theoretical explanations and frameworks such as: resource-based theory, knowledge-based view, dynamic capabilities, organizational learning, innovation theory, and international entrepreneurship. On this theoretical basis, study propositions are derived, which are then tested against the case study. The study consists of two cases and describes the internationalization process of two software start-ups. The results of the case study are then compared with the study propositions. Deviations are discussed in detail later. Finally, 24 recommendations are made which can support the effective internationalization process of a software start-up.
Masters Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 2,0, Andrássy Gyula Deutschsprachige Universität Budapest, language: English, abstract: As more and more startup companies are founded every year worldwide, building up ones own business does not get easier. Since 9 out of 10 startups fail, future entrepreneurs are well advised to take a look at potential reasons for failure and success. Learning from others mistakes and studying success stories can improve their own performance and help to avoid critical errors. The academic paper at hand will provide valuable insights for entrepreneurs. After delivering an overview of the most commonly used terms and definitions in the startup scene, chapter 6 will describe the components of a business idea and how experts can assess a companys value. Subsequently, the most important factors for a startup companys success, according to literature review, will be listed and illustrated. Various standpoints of academic research and studies will be discussed. Delineating both internal and external factors, this thesis not only delivers a synoptic view of potential challenges inside a startup as well as in its ecosystem, but also juxtaposes these influences in opposition. The second part of this paper analyzes a series of interviews with twelve startup founders from three different regions (the province of North-Rhine Westphalia in Germany, Budapest in Hungary and the state of California in the US). Their views and experiences will be summarized and put into the context of their respective startup ecosystem. This way, the study is able to provide an understanding of the distinctive attributes of these ecosystems. Furthermore, the interviewees challenges and advices will be compared to previously reviewed literature. Therefore, the reader is able to gain insights from an academic perspective, as well as from real-life examples.
This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The authors conduct an inductive thematic analysis based on an informal ontological classification that identifies 56 key themes. Within each theme, discussion focuses on thematic patterns, potential inconsistencies and debates, and future directions and opportunities for research. The book makes a number of significant contributions to the field. First, it offers a deeper understanding of the evolution of research on BMI through an ontological map that identifies the key thematic areas in the literature. Second, a multilevel model is developed that clarifies the concept of BMI by identifying its drivers, contingencies, and outcomes. Third, the authors identify clear and specific directions for further research and offer suggestions on research design, creating an informative road map for the future. The book will be of value both to scholars and researchers and to practitioners. Daniela Andreini , PhD, is an Associate Professor in Marketing at the University of Bergamo (Italy). Her research has included business model innovation, social media marketing, multichannel retailing, sponsorship, brand management in B2B, and brand management in B2C. Her work has appeared in journals such as Industrial Marketing Management , Journal of Business Ethics , International Journal of Innovation Management , and Management Decision . She has developed and taught several innovative courses related to Marketing Management, Digital Marketing, and Management Consulting to both graduate and undergraduate students. Cristina Bettinelli , PhD, is an Assistant Professor in Management at the University of Bergamo (Italy). Her research has included business model innovation, corporate entrepreneurship, family business, and corporate governance. Her works have appeared in journals such as Small Business Economics, Family Business Review , Futures , Journal of Family Business Strategy , and International Business Review . She teaches entrepreneurship and international business in both graduate and undergraduate courses.
A literature review from a dissertation submitted to Tongji University in conformity with the requirements for the degree of Master of Management. During the previous years, numerous studies have been published around the world in order to determine the factors that could influence entrepreneurs in their new product development process. This literature review will first evaluate all the concepts linked to the principal concept of entrepreneurship. Then the cognitive factors, which could influence entrepreneurship, will be analyzed in details, and finally the environmental effects on entrepreneurial new product development will be investigated.
This volume offers an overview of the critical challenges faced by aspiring African entrepreneurs and their coping strategies to sustain and develop their businesses. Contributors to this volume detail the constraints placed on African entrepreneurs through rich case studies and challenge African leaders and international donors to review their own behaviors if they hope for African entrepreneurs to succeed. Darko Opoku is Associate Professor of Africana Studies at Oberlin College, USA. Eve Sandberg is Professor in the Politics Department at Oberlin College, USA.
In the field of international business, it is increasingly recognized that Multinational Corporations (MNCs) can no longer rely on headquarters as the single source of competitive advantage. Therefore, growing interest centers on decentralized entrepreneurial initiatives that originate in their network of foreign subsidiaries. Based on an extensive review of literature, Lars R. Dzedek develops a comprehensive framework to help explain how the setting in which a foreign subsidiary operates impacts its entrepreneurial initiatives and outcomes. The author conducts an empirical investigation in 14 foreign units of two large MNCs and offers detailed case studies with rich insights into entrepreneurial subsidiary activities. Dr. Lars R. Dzedek finished his doctorate at ESCP Europe Wirtschaftshochschule Berlin, Chair of International Management and Strategic Management. He now leads the regional office of an internal management consulting firm of a large Multinational Corporation.
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business. Dr Leonidas C. Leonidou (Ph.D., M.Sc., University of Bath) is a Professor of Marketing at the School of Economics and Management of the University of Cyprus. His current research interests are in the areas of international marketing/purchasing, relationship marketing, strategic marketing, socially-responsible marketing, and marketing in emerging economies. He has published extensively in these fields and his articles appeared in various journals, such as the European Journal of Marketing, Industrial Marketing Management, International Business Review, International Marketing Review, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of International Business Studies, Journal of International Marketing, Journal of World Business, Management International Review, and Tourism Management . Dr Constantine S. Katsikeas (Ph.D. Cardiff University, M.A. Lancaster University) is Associate Dean for the Faculty, Head of Marketing Division, and the Arnold Ziff Research Chair in Marketing and International Management at Leeds University Business School, Leeds University. His main research interests focus on international marketing and purchasing, competitive strategy, and collaborative exchange relationships. He has published widely in these fields and articles of his have appeared in Journal of Marketing, Organization Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Decision Sciences, Journal of International Business Studies, Journal of International Marketing , and other journals. Dr Bilge Aykol (Ph.D., MBA, Dokuz Eylul University) is an Associate Professor of Marketing at the Faculty of Business of Dokuz Eylul University. Her research interests center on international marketing and purchasing, relationship marketing, and experiential consumption. Her articles have appeared in Journal of International Marketing , Management International Review, Journal of Small Business Management, and Tourism Management.
The aim of this volume is to further develop the relationship between culture and manifold phenomena of creativity, innovation and entrepreneurship in order to promote further and better understanding how, why, and when these phenomena are manifested themselves across different cultures. Currently, cross-cultural research is one of the most dynamically and rapidly growing areas. At the same time, creativity, inventiveness, innovation, and entrepreneurship are championed in the literature as the critical element that is vital not just for companies, but also for the development of societies. A sizable body of research demonstrates that cultural differences may foster or inhibit creative, inventive, innovative and entrepreneurial activities; and each culture has its own strengths and weaknesses in these regards. Better understanding of cultural diversity in these phenomena can help to build on strengths and overcome weaknesses. Cross-cultural studies in this field represent a comparatively new class of interdisciplinary research. This is a field where cultural, sociological, psychological, historical, economic, management, technology and business studies closely intersect. In this book, a global team of researchers representing Europe, Asia, and the Americas review, analyze, structure, systematize and discuss various concepts, assumptions, speculations, theories, and empirical research which focus on the effect of national cultures on creativity, invention, innovation, and entrepreneurship. They argue that national culture is not only an extremely important determinant of innovation and business development, but also demonstrate that some aspects relating to these phenomena may be universal among all cultures, thereby identifying those factors that may easily be transferred across cultures from those that are unique to their specific context.