Une analyse concise pour comprendre rapidement tout lintérêt du livre Lean Startup dEric Ries !Que faut-il retenir de Lean Startup, ce best-seller portant sur la réussite entrepreneuriale ? Retrouvez tout ce que vous devez savoir sur la méthode dEric Ries dans une synthèse complète et détaillée.Vous trouverez notamment dans ce livret :• Une mise en contexte• Un résumé du livre mettant laccent sur les notions clés développées par lauteur, telles que le moteur de croissance, la boucle de feed-back, la technique des 5 pourquoi ou le pivotement• Les répercussions de louvrage (critiques et approches similaires)• Et bien plus encore !Le mot de léditeur :« Avec lauteur, Xavier Xhoffray, nous avons cherché à présenter de manière synthétique aux lecteurs cet outil de réussite entrepreneuriale à destination des entrepreneurs quest louvrage Lean Startup. Sattachant à en décrire le contexte de rédaction et les principes-clés, nous avons voulu mettre en avant les spécificités de lapproche dEric Ries permettant dappliquer ce modèle de réussite entrepreneuriale. » Laure DelacroixÀ PROPOS DE LA SÉRIE 50MINUTES | Book ReviewLa série « Book Review » de la collection 50MINUTES propose des documents qui invitent tous les curieux à réfléchir sur les grands textes fondateurs de léconomie ainsi que sur les sommes récemment parues qui participent à la réflexion globale des réalités économiques actuelles. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des pistes de réflexion, et, pour certains sujets, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.
The must-read summary of Jack Welch and Suzy Welchs book: The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team and Growing Your Career.This complete summary of the ideas from Jack Welch and Suzy Welchs book The Real-Life MBA shows that in business nowadays it isnt enough to have a purely theoretical or conventional MBA; you need a Real-Life MBA. You need to have real-life experience to understand how best to manage and grow your career. The authors focus on the three competencies that you should master; you have to know the game so that you can win it, form a great team through strong leadership and know how to manage your career. By mastering these competencies, you will be able to take charge of your own career path and achieve the success you want. This summary tells you all you need to know to earn your own Real-Life MBA and watch your career flourish.Added-value of this summary: • Save time• Understand the key concepts • Increase your business knowledgeTo learn more, read The Real-Life MBA and master the competencies they didnt teach at school!
The must-read summary of Bernhard Schroeders book: Fail Fast or Win Big: The Start-Up Plan for Starting Now.This complete summary of the ideas from Bernhard Schroeders book Fail Fast or Win Big shows that the traditional approach to business plans used by entrepreneurs is outdated, as markets evolve too quickly nowadays. This means it is necessary to have a business plan that is being constantly adapted to suit the current market. The author explains the LeanModel Framework, which is based on customer truth. This framework requires you to get feedback from customers in an ongoing cycle to avoid being left behind with an outdated business model. If you are an entrepreneur in the process of writing your business plan, this summary will give you all the information you need to adapt your approach and stay ahead of the game.Added-value of this summary: • Save time• Understand key concepts • Develop your business knowledge To learn more, read Fail Fast or Win Big and discover a new approach to writing your business plan; youll never look back!
Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle - the lack of knowledge within the senior management and the willingness to implement the necessary changes - and gives hoteliers recommendations to avoid the main failures. Dr. Michael Toedt is Managing Partner and CEO of Toedt, Dr. Selk & Coll. He is responsible for the fields of marketing technology, consulting and data protection. Besides his activities with Toedt, Dr. Selk & Coll., he is assistant lecturer at the University of Applied Sciences of Munich and as guest lecturer at various universities such as the University of Applied Sciences of Bad Honnef or Kempten and responsible as HSMA vice president for the South-East region. Dr. Michael Toedt has published also a lot of articels and whitepapers about CRM and Marketing and the book Big Data - Challenges for the Hospitality Industry and is also reviewer of the International Journal of Economic Sciences.
The must-read summary of Chip Conleys book: The Rebel Rules: Daring to Be Yourself in Business.This complete summary of the ideas from Chip Conleys book The Rebel Rules shows how todays rebel entrepreneurs are those who start new companies that break the established rules. In his book, the author explains that you do not necessarily have to conform and do what everyone else has done in the past to succeed. Chip Conley analyzes four personality traits that those who succeed against conventional wisdom have in common. This summary will help you gain the confidence you need to become a business rebel and start succeeding on your own terms.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read The Rebel Rules and find out how you can develop the qualities that will make you more competitive on the market.
The must-read summary of Ricardo Semlers book Maverick: The Success Story Behind the Worlds Most Unusual Workplace.This complete summary of the ideas from Ricardo Semlers book Maverick explores the reasons behind the amazing success of the company Semco. Founded in Brazil in 1952, its revenues had risen by 600% in 1993, despite the fact that Brazil was in recession. The various facets of Semcos philosophy, as analysed by Semler, are explained here: business aims, management of the workforce, encouragement of initiatives... This summary explains how two apparently conflicting goals, namely making money and improving the workers lives, are actually entwined. Added-value of this summary: • Save time • Understand the keys of entrepreneurship• Expand your knowledge of personnel management To learn more, read Maverick by Ricardo Semler and discover how your company can follow the same road towards both human and economic success!
The must-read summary of Jim Champys book: Deliver! How to Be Fast, Flawless and Frugal.This complete summary of the ideas from Jim Champys book Deliver! explains that it is hard to find funding for new initiatives. Therefore, new businesses need to adopt models which allow them to outsmart competitors, engage customers more fully and operate in and then retool the basic day-to-day activities of their organisations in savvy ways.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read Deliver! and find out how you can keep fine-tuning your business to deliver more of what your customers want.
This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The authors conduct an inductive thematic analysis based on an informal ontological classification that identifies 56 key themes. Within each theme, discussion focuses on thematic patterns, potential inconsistencies and debates, and future directions and opportunities for research. The book makes a number of significant contributions to the field. First, it offers a deeper understanding of the evolution of research on BMI through an ontological map that identifies the key thematic areas in the literature. Second, a multilevel model is developed that clarifies the concept of BMI by identifying its drivers, contingencies, and outcomes. Third, the authors identify clear and specific directions for further research and offer suggestions on research design, creating an informative road map for the future. The book will be of value both to scholars and researchers and to practitioners. Daniela Andreini , PhD, is an Associate Professor in Marketing at the University of Bergamo (Italy). Her research has included business model innovation, social media marketing, multichannel retailing, sponsorship, brand management in B2B, and brand management in B2C. Her work has appeared in journals such as Industrial Marketing Management , Journal of Business Ethics , International Journal of Innovation Management , and Management Decision . She has developed and taught several innovative courses related to Marketing Management, Digital Marketing, and Management Consulting to both graduate and undergraduate students. Cristina Bettinelli , PhD, is an Assistant Professor in Management at the University of Bergamo (Italy). Her research has included business model innovation, corporate entrepreneurship, family business, and corporate governance. Her works have appeared in journals such as Small Business Economics, Family Business Review , Futures , Journal of Family Business Strategy , and International Business Review . She teaches entrepreneurship and international business in both graduate and undergraduate courses.
The must-read summary of David Lindahl and Jonathan Rozeks book: The Six-Figure Second Income: How to Start and Grow a Successful Online Business without Quitting Your Day Job.This complete summary of the ideas from David Lindahl and Jonathan Rozeks book The Six-Figure Second Income shows how you can make a substantial income today by devoting your spare time to creating an online business. In their book, the authors explain how building and creating this business will require you to undertake different activities within three specific time frames: pre-launch, operate and optimise. This summary explains each of these stages and how you can complete them successfully in order to get your business noticed and start making a profit.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read The Six-Figure Second Income and find out how you can use your spare time to make a substantial income online.
The must-read summary of Norm Brodsky and Bo Burlinghams book: The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.This complete summary of the ideas from Norm Brodsky and Bo Burlinghams book The Knack shows how everyone wants to find a step-by-step formula or a specific set of rules that will guarantee success in business. However, no such thing exists. In their book, the authors demonstrate that, instead of trying to find a fail-safe success formula, you should focus on getting and maintaining the right mind-set. This summary reveals the true key to business success and how you can change your companys mind-set to become determined and dedicated.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read The Knack and stop wasting your time trying to find a miracle formula and start developing the right mind-set for success.