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Mobile Apps Revolution
5,92 € *
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Ever since mobile apps came into the market , they took over in almost every category (utilities, productivity, gaming, entertainment, lifestyle, social networking, and news). It is true that there is an app for everything. Why would this be important for your business you may ask? Well, 68% of Americans own a Smartphone. That is more than half the population in the US alone. That 68% of the population spends around 162 minutes on their Smartphone daily! Which means that by having a Smartphone app available for your consumers you can reach a wider audience and generate more profit your business. And, what does this mean for you? If youve created your own app, youll want to claim your piece of the pie and cash in on it. (And if you havent created an app, you may want to give it some thought.) Apps dont sell themselves. In fact, app marketing is one of the hottest and most contested marketing battlegrounds of the marketing era. With millions of apps, how do you stand above the crowd? How do you distinguish yourself in a crowded marketplace in which your innovative idea has already been iterated a thousand times? How do you get your app to the front of the crowd, to the top of the search results? Mobile Apps Revolution With the rapid growth of Smartphone and App users, its become a pivotal point to have an app for business presence. Within 2017 almost 90 Billion Apps have been downloaded. Therefore its very clear that how it will affect in any business point of view for reaching targeted customers. And now, with our incredible training guide right here, you have zero excuses not to get going and crush your engaged subscribers target. What is Mobile App Marketing? Find out the latest Mobile Apps marketing strategies and tips What app marketers should know about App Store Optimization? Important Steps for Developing a Successful Mobile App How much does it cost to make an app? How to use Facebook App Links for mobile app marketing? Find out the complete guide to Push Notification on Mobile App Boost your customer loyalty program with a mobile app How to promote your Mobile App on Google Play Store Find out best App Monetization Strategies How to measure Mobile App performance metrics? Mistakes to Avoid If You Want Your App to Be Successful Inside this Comprehensive guide well show you the tips which are already being used by some of the best marketers on the web.

Anbieter: ciando eBooks
Stand: 02.01.2018
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The Maker Revolution - Building a Future on Cre...
22,99 € *
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Become a force for change through community, access, knowledge, and innovation The Maker Revolution is a guidebook to the new industrial revolution. Artisans, crafters, DIYers, and inventors around the globe are changing the way we change the world-are you ready to join the movement? This book shows you how to find your place in the revolution. Youll learn how the movement came about, and how Makers are already shifting paradigms and pushing the boundaries of innovation. Youll discover the people, organizations, and technologies that are catalyzing a re-thinking of industry, business, economic development and education, and youll explore the ways in which specific types of participation could propel the movement toward greater access and inclusivity. You may even discover your own inner Maker, and decide to join the revolution. The worlds greatest problems will only be solved by the creativity, ingenuity, and innovation of its inhabitants. The Maker Movement and the revolution it heralds holds that truth at its core, and strives to give everyone access to the knowledge, tools, experience, and community they need to change the world. This book takes you inside the movement, and helps you find your place. Understand the drivers, depths, and goals of the Maker Movement Explore the major trends and technologies that enable makers Learn how institutions can engage and participate in the Maker Revolution Find your inner revolutionary and become a part of the changing world The new revolution will not be televised-it will be something you hold in your hand, something you use every day, and the spirit of the community that created it. The Maker Revolution brings you into the fold to show you the power of breaking away from the status quo and will show you how you too can help change the world. MARK R. HATCH (markrhatch.com) is the former CEO and a co-founder of TechShop, a focal point in the emerging Maker Movement and sits on the board of Maker Media. He is currently the CEO of Maker Partners, a speaking, consulting and advocacy firm. He is an Entrepreneur in Residence at the Jacob Institute for Design Innovation at UC Berkeley, an Affiliate of The Institute for the Future, and Adjunct Faculty at Singularity University. He is also a General Partner of Network Society Ventures and runs a private investment syndicate on AngelList.

Anbieter: ciando eBooks
Stand: 21.11.2017
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The Maker Revolution - Building a Future on Cre...
22,99 € *
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Become a force for change through community, access, knowledge, and innovation The Maker Revolution is a guidebook to the new industrial revolution. Artisans, crafters, DIYers, and inventors around the globe are changing the way we change the world-are you ready to join the movement? This book shows you how to find your place in the revolution. Youll learn how the movement came about, and how Makers are already shifting paradigms and pushing the boundaries of innovation. Youll discover the people, organizations, and technologies that are catalyzing a re-thinking of industry, business, economic development and education, and youll explore the ways in which specific types of participation could propel the movement toward greater access and inclusivity. You may even discover your own inner Maker, and decide to join the revolution. The worlds greatest problems will only be solved by the creativity, ingenuity, and innovation of its inhabitants. The Maker Movement and the revolution it heralds holds that truth at its core, and strives to give everyone access to the knowledge, tools, experience, and community they need to change the world. This book takes you inside the movement, and helps you find your place. Understand the drivers, depths, and goals of the Maker Movement Explore the major trends and technologies that enable makers Learn how institutions can engage and participate in the Maker Revolution Find your inner revolutionary and become a part of the changing world The new revolution will not be televised-it will be something you hold in your hand, something you use every day, and the spirit of the community that created it. The Maker Revolution brings you into the fold to show you the power of breaking away from the status quo and will show you how you too can help change the world. MARK R. HATCH (markrhatch.com) is the former CEO and a co-founder of TechShop, a focal point in the emerging Maker Movement and sits on the board of Maker Media. He is currently the CEO of Maker Partners, a speaking, consulting and advocacy firm. He is an Entrepreneur in Residence at the Jacob Institute for Design Innovation at UC Berkeley, an Affiliate of The Institute for the Future, and Adjunct Faculty at Singularity University. He is also a General Partner of Network Society Ventures and runs a private investment syndicate on AngelList.

Anbieter: ciando eBooks
Stand: 14.11.2017
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Identifying Business Opportunities - A Guide to...
2,99 € *
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No one is born successful. When we were born, we even did not know how to spell successful, knowing its meaning was something quite far-off. As we grew up, we began chipping in efforts to turn our lives into successful lives. Some of us do achieve the success that we have thought about, but that doesnt come without a great deal of effort. One of the most important ingredients in becoming successful is to have a vision, a dream. If you dont know how to dream, you will most probably not achieve anything in life. Some people are afraid to dream, thinking they would be terribly frustrated if they dont achieve their goals. But the fact is that if you dont dream, you probably wont get it. Great people dreamed of flying, going to the moon and so on... you see now that we can fly, we can go to the moon. In this age when people are thinking how to build gadgets that can turn objects and even people invisible, it is quite unwise to restrict ones thoughts. What do you dream about? Probably you dream about having a great business or buying a home or a car of your own. In the light of all the achievements that people have made, do you think all this is as difficult as you think? This shows there is nothing impossible in this world you if you do it the right way, if you take initiatives and plan it properly. Just take the example of Bill Gates, our favorite example actually. Practically the whole world today uses his Microsoft products, not realizing that these products belong to a person who is a computer dropout. Take a look at Facebook. It started as a college project and has today made a revolution in the field of social networking. How can we not talk about Google, which started in a dingy office and today it dominates our online world. All these successes have been achieved in just a few short years! So, dont lose hope, hold on to your big dreams and try to achieve them.

Anbieter: ciando eBooks
Stand: 07.11.2017
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The Power of Positive Destruction - How to Turn...
20,99 € *
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Its no longer good enough to build a company to last; today its about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset. Serial entrepreneur Seth Merrin has built businesses by seeing issues with the status quo and introducing positive changes that have disrupted-and revolutionized-industries. In this book, he breaks down his process step-by-step to show you what you need to know to successfully start a company and transform an industry. Merrins incredible story, coupled with real, actionable advice, will resonate with anyone who wants to be a catalyst of change. With this book, readers will learn to see the inefficiencies, ineptitudes, and everyday problems that others dismiss as the cost of doing business and create unfair competitive advantages to stack the deck-and win. Youll see how problems in current business models are really opportunities of which to take advantage and learn what you need to know and do to seize those opportunities -no matter where you work. Seth Merrin saw Wall Street as it was, then built a company to turn it into what it could be-safer and more efficient for investors. This book shows you how he did it, and how you can too, with the power of positive destruction. Discover how to turn status quo into disruption Understand how to stack the deck in your favor to achieve the best possible chances of success Learn how to build and run a company and design a culture for constant change Acquire new skills to create strategy, sell your disruptive product or service, and negotiate effectively Technology and innovation can disrupt or transform any industry. Its happening faster and more broadly now than ever, creating myriad opportunities for everyone. But winning in this new world is not easy. The incumbents will fight mightily against it and even those who would benefit from change may first express fear. This book reveals the techniques from identifying the opportunities to designing and executing the strategy youll need to succeed. With The Power of Positive Destruction you can to tap into your inner change agent and transform your company, your industry, and the world. Seth Merrin is founder and CEO of Liquidnet, a financial services company that is dedicated to rewiring the asset management industry by eradicating market inefficiency, driving investment performance, and enabling the efficient flow of investable assets around the world. Carlye Adler is an award-winning journalist and three-time New York Times best-selling author/collaborator. Her writing has been published in BusinessWeek, FastCompany , Fortune , Forbes , Newsweek , Portfolio, TIME and Wired .

Anbieter: ciando eBooks
Stand: 07.11.2017
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The Power of Positive Destruction - How to Turn...
20,99 € *
ggf. zzgl. Versand

Its no longer good enough to build a company to last; today its about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset. Serial entrepreneur Seth Merrin has built businesses by seeing issues with the status quo and introducing positive changes that have disrupted-and revolutionized-industries. In this book, he breaks down his process step-by-step to show you what you need to know to successfully start a company and transform an industry. Merrins incredible story, coupled with real, actionable advice, will resonate with anyone who wants to be a catalyst of change. With this book, readers will learn to see the inefficiencies, ineptitudes, and everyday problems that others dismiss as the cost of doing business and create unfair competitive advantages to stack the deck-and win. Youll see how problems in current business models are really opportunities of which to take advantage and learn what you need to know and do to seize those opportunities -no matter where you work. Seth Merrin saw Wall Street as it was, then built a company to turn it into what it could be-safer and more efficient for investors. This book shows you how he did it, and how you can too, with the power of positive destruction. Discover how to turn status quo into disruption Understand how to stack the deck in your favor to achieve the best possible chances of success Learn how to build and run a company and design a culture for constant change Acquire new skills to create strategy, sell your disruptive product or service, and negotiate effectively Technology and innovation can disrupt or transform any industry. Its happening faster and more broadly now than ever, creating myriad opportunities for everyone. But winning in this new world is not easy. The incumbents will fight mightily against it and even those who would benefit from change may first express fear. This book reveals the techniques from identifying the opportunities to designing and executing the strategy youll need to succeed. With The Power of Positive Destruction you can to tap into your inner change agent and transform your company, your industry, and the world. Seth Merrin is founder and CEO of Liquidnet, a financial services company that is dedicated to rewiring the asset management industry by eradicating market inefficiency, driving investment performance, and enabling the efficient flow of investable assets around the world. Carlye Adler is an award-winning journalist and three-time New York Times best-selling author/collaborator. Her writing has been published in BusinessWeek, FastCompany , Fortune , Forbes , Newsweek , Portfolio, TIME and Wired .

Anbieter: ciando eBooks
Stand: 07.11.2017
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Economic Perspectives on Craft Beer - A Revolut...
154,69 € *
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This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this revolution. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries. Christian Garavaglia is Assistant Professor at the Department of Economics Management and Statistics, University of Milano-Bicocca, and Research Affiliate at the ICRIOS (The Invernizzi Center for Research on Innovation, Organization, Strategy and Entrepreneurship), Bocconi University, Italy. His research interests include industrial organization, industrial dynamics, industry evolution, the economics of beer and consumer preferences for food. Johan Swinnen is Professor of Economics and Director of the LICOS Centre for Institutions and Economic Performance at the University of Leuven (KUL), Belgium. He is also Senior Research Fellow at the Centre for European Policy Studies (CEPS), Brussels, where he directs the programme on EU agricultural and rural policy. He was previously Lead Economist at the World Bank and Economic Advisor at the European Commission. He consults for the OECD, FAO, EBRD, UNDP, IFAD and to several Governments, and was coordinator of several international research networks on food policy, institutional reforms, and economic development. He was President-elect of the International Association of Agricultural Economists, a Fellow of the European Association of Agricultural Economists and President of the Beeronomics Society. He has published widely on political economy, institutional reform, trade, agricultural and food policy.

Anbieter: ciando eBooks
Stand: 26.12.2017
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Geschäftsmodellinnovationen - Vom Trend zum Ges...
34,99 € *
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Für Innovation gibt es im Unternehmen vielfältige Ansatzpunkte. Zumeist denkt man an neue Produkte, Dienstleistungen, Prozesse u. ä. Gravierende Differenzierungen konnten Unternehmen in der jüngsten Vergangenheit vor allem durch Innovation im Geschäftsmodell erreichen. Prominente Beispiele dafür sind die Geschäftslogik der Fluglinie Ryanair, die Revolution im Buchhandel durch Amazon oder der iTunes Store im Musikgeschäft.Im vorliegenden Buch wollen wir uns mit Innovationen bei Geschäftsmodellen beschäftigen. Zunächst geht es dabei um die Grundlagen und Zusammenhänge von Geschäftsmodellen. Weiterführend werden auch Schnittstellen zu Markt- und Kundensegmenten, Trends, Unternehmensstrukturen und aktuelle Managementansätze betrachtet. Neben der wissenschaftliche Aufarbeitung des werden aber auch Praxisbeispiele aus unterschiedlichen Branchen vorgestellt und analysiert. Dr. Peter Granig ist seit 2005 Professor für Innovationsmanagement und seit 2014 Vizerektor an der Fachhochschule Kärnten. Er ist Autor und Herausgeber zahlreicher Fachpublikationen, wissenschaftlicher Leiter von Europas bedeutendstem Innovationskongress und berät ausgewählte Unternehmen in den Bereichen Strategie und Innovation. Dr. Erich Hartlieb ist seit 2009 Professor für Innovations- und Technologiemanagement an der Fachhochschule Kärnten und leitet den Studiengang Wirtschaftsingenieurwesen. Strategie und Innovation sind auch die Kernthemen seiner Forschungs- und Industrieprojekte. Er ist Autor von zahlreichen einschlägigen Fachpublikationen. Mag. (FH) Doris Lingenhel, MA ist seit 2014 Mitarbeiterin beim Institut für Innovation. Davor war sie als Gesundheits- und Pflegemanagerin speziell in den Bereichen Führung, Projektmanagement und Beratung für Konzerne und KMU im Gesundheitswesen tätig.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Entrepreneurship. Wie Unternehmer unternehmeris...
14,99 € *
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Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,3, Universität Bayreuth, Sprache: Deutsch, Abstract: Mit dem Wiener Börsencrash 1873 und dem Ende der industriellen Revolution, fand auch die Ära der Gründerzeit in Deutschland ihr Ende. Nicht selten hatten deutsche Firmengründungen einen hoch spekulativen Charakter zugunsten der Gründer von Aktiengesellschaften und zum Leidwesen von Investoren, denen vorab jegliche Mitbestimmung entzogen wurde. Nach der Krise durchlitten Länder wie Frankreich und Großbritannien starke wirtschaftliche Stagnationen, während hingegen Deutschland einem rapiden Wirtschaftswachstum entgegen blickte. Vom technologischen Standpunkt waren Frankreich und Großbritannien gleichauf mit Deutschland. Was aber den Unterschied in den Wirtschaftswachstumsraten machte, war ein anderer Grund: Der Entrepreneur. Die Seminararbeit beschäftigt sich mit dem Phänomen, wie unternehmerische Gelegenheiten durch Unternehmensgründer identifiziert werden, ähnlich wie es nach dem Gründerkrach in Deutschland der Fall war. Darüber hinaus werden mögliche kognitive Verzerrungen und der Einfluss von Emotionen analysiert, die den Unternehmer in seiner Entscheidungsfindung unbewusst beeinflussen können.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Building the Impact Economy - Our Future, Yea o...
63,06 € *
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This book develops a comprehensive framework for creating sustainable new business approaches on a massive scale. It relates the power of entrepreneurship, investment and technology to four areas in which progress is urgently needed to get out of the worlds current impasse. These are: game-changing innovations in companies; a way forward for the global fashion industry that reconciles competitiveness and worker dignity; turning around the energy crisis; and restoring capital markets to being the funders of human progress and prosperity that they once were-the pieces of the puzzle that is our future. Numerous case studies and actionable guidelines show how to concretely get the job done. Maximilian Martin is the Founder and CEO of Impact Economy. His investment and advisory work as well as more than one hundred articles have helped define the trajectory of market-based solutions and the impact revolution in finance, business and philanthropy. He created Europes first global philanthropic services and impact investing department for UBS and the UBS Philanthropy Forum, as well as the first university course on social entrepreneurship in Europe at the University of Geneva. In 2013, he was invited to write the primer on impact investing Status of the Social Impact Investing Market for the UK G8 policy makers conference, which considered the potential and development options for this new branch of the financial industry. He holds an MA in anthropology from Indiana University, a MPA from Harvard University, and a Ph.D. in economic anthropology from the University of Hamburg.

Anbieter: ciando eBooks
Stand: 12.12.2017
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