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Disciplined Entrepreneurship - 24 Steps to a Su...
5,49 € *
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24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs arent born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the F word - focus - is crucial to a startups success Common obstacles that entrepreneurs face - and how to overcome them How to use innovation to stand out in the crowd - its not just about technology Whether youre a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. ???????? ???????? ?????? Martin Trust Center ? MIT, ??????? ?????? ??????-????? MIT Sloan School of Management. ????? ????????????? ??????? ???????? ? ?????????? ???????????????? ?????? ?? ????????????????? ????????????. ?? ?????? ? MIT 25 ??? ????????? ????????, ?????? ????????? ???????? ? ???????? ?????????? ? ????? ????????? ????????. ??????? ?????????? ?????????? ? Viisage Technology, ?????? ???????? ????????? ???????? ? 50 ?? 500 ??? ????????.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Marketing with Social Media - 10 Easy Steps to ...
14,99 € *
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Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, youll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Youll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. Youll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor companys campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns. LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Marketing with Social Media - 10 Easy Steps to ...
14,99 € *
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Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, youll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Youll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. Youll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor companys campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns. LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Visionarie$ Are Made Not Born - Your Vision Can...
11,89 € *
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Visionaries are business superstars as rare as pop divas-and richer, too. But instead of using natural talent, they learn their craft: one that powerfully impacts segments of our lives, often in ways that we dont even recognize. And their cunning is accessible, once defined. In Visionarie$ Are Made Not Born, retired Kellogg School of Management Professor Lloyd Shefsky illustrates the concrete steps you can take to achieve, explain and use visions to lead your business to a successful future.

Anbieter: ciando eBooks
Stand: 23.01.2018
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Groupon, The Online Discount Phenomenon - The t...
4,99 € *
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Find out how Groupon exploded around the world in just 50 minutes!The online deal marketplace Groupon was founded in 2008 in response to ordinary citizens declining buying power during the global economic crisis. Its initial success was astounding: its early growth outstripped that of Google, Amazon and eBay, and its value reached $1 billion just 17 months after its creation. However, cracks soon began to show as partners complained of being forced into loss-marking contracts and investors deserted the company in droves, causing its share value to plummet. In response, Groupon has taken steps to reinvent itself through its new marketplace and direct purchasing options, leaving many onlookers uncertain but cautiously optimistic about the sites future.In 50 minutes you will:•Find out about Groupons business model and astonishing early successes•Understand the reasons for Groupons decline and the steps taken to remedy it•Identify Groupons competitors and the challenges facing the company in futureABOUT 50MINUTES.COM | BUSINESS STORIESThe Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Anbieter: ciando eBooks
Stand: 05.12.2017
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Mobile Apps Revolution
5,92 € *
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Ever since mobile apps came into the market , they took over in almost every category (utilities, productivity, gaming, entertainment, lifestyle, social networking, and news). It is true that there is an app for everything. Why would this be important for your business you may ask? Well, 68% of Americans own a Smartphone. That is more than half the population in the US alone. That 68% of the population spends around 162 minutes on their Smartphone daily! Which means that by having a Smartphone app available for your consumers you can reach a wider audience and generate more profit your business. And, what does this mean for you? If youve created your own app, youll want to claim your piece of the pie and cash in on it. (And if you havent created an app, you may want to give it some thought.) Apps dont sell themselves. In fact, app marketing is one of the hottest and most contested marketing battlegrounds of the marketing era. With millions of apps, how do you stand above the crowd? How do you distinguish yourself in a crowded marketplace in which your innovative idea has already been iterated a thousand times? How do you get your app to the front of the crowd, to the top of the search results? Mobile Apps Revolution With the rapid growth of Smartphone and App users, its become a pivotal point to have an app for business presence. Within 2017 almost 90 Billion Apps have been downloaded. Therefore its very clear that how it will affect in any business point of view for reaching targeted customers. And now, with our incredible training guide right here, you have zero excuses not to get going and crush your engaged subscribers target. What is Mobile App Marketing? Find out the latest Mobile Apps marketing strategies and tips What app marketers should know about App Store Optimization? Important Steps for Developing a Successful Mobile App How much does it cost to make an app? How to use Facebook App Links for mobile app marketing? Find out the complete guide to Push Notification on Mobile App Boost your customer loyalty program with a mobile app How to promote your Mobile App on Google Play Store Find out best App Monetization Strategies How to measure Mobile App performance metrics? Mistakes to Avoid If You Want Your App to Be Successful Inside this Comprehensive guide well show you the tips which are already being used by some of the best marketers on the web.

Anbieter: ciando eBooks
Stand: 02.01.2018
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Think Bigger - And 39 Other Winning Strategies ...
22,99 € *
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What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful. Thats exactly what Michael W. Sonnenfeldt-an accomplished entrepreneur-has done here in this ground-breaking book. Drawing on the wisdom, insight and experience of members of TIGER 21 (The Investment Group for Enhanced Results in the 21st Century), and supplementing that with additional research and interviews, Sonnenfeldt offers real-world guidance and often counter-intuitive advice and conclusions. Among the things youll learn are: Why grit and focus trump intelligence just about every time. Why having-and listening to- a wise mentor will create shortcuts to getting more done. What you need to do to avoid getting in your own way. And why. Shirtsleeves to shirtsleeves in three generations can be avoided by taking some simple, commonsense steps. Think BIGGER will inspire you, no matter where you are in your business career. It will also show you that the skills you use to grow wealth can be applied to making the world a better place. Your success can benefit others. Michael W. Sonnenfeldt is the founder and chairman of TIGER 21, the premier peer-to-peer learning network for high-net-worth first generation wealth creators in North America and London. He is an accomplished serial entrepreneur, philanthropist and most excited that all of his proceeds from this book will support the TIGER 21 Foundation for young entrepreneurs. Michael W. Sonnenfeldt is the founder and chairman of TIGER 21, the premier peer-to-peer learning network for high-net-worth first generation wealth creators in North America and London. He is an accomplished serial entrepreneur and philanthropist.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Think Bigger - And 39 Other Winning Strategies ...
22,99 € *
ggf. zzgl. Versand

What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful. Thats exactly what Michael W. Sonnenfeldt-an accomplished entrepreneur-has done here in this ground-breaking book. Drawing on the wisdom, insight and experience of members of TIGER 21 (The Investment Group for Enhanced Results in the 21st Century), and supplementing that with additional research and interviews, Sonnenfeldt offers real-world guidance and often counter-intuitive advice and conclusions. Among the things youll learn are: Why grit and focus trump intelligence just about every time. Why having-and listening to- a wise mentor will create shortcuts to getting more done. What you need to do to avoid getting in your own way. And why. Shirtsleeves to shirtsleeves in three generations can be avoided by taking some simple, commonsense steps. Think BIGGER will inspire you, no matter where you are in your business career. It will also show you that the skills you use to grow wealth can be applied to making the world a better place. Your success can benefit others. Michael W. Sonnenfeldt is the founder and chairman of TIGER 21, the premier peer-to-peer learning network for high-net-worth first generation wealth creators in North America and London. He is an accomplished serial entrepreneur, philanthropist and most excited that all of his proceeds from this book will support the TIGER 21 Foundation for young entrepreneurs. Michael W. Sonnenfeldt is the founder and chairman of TIGER 21, the premier peer-to-peer learning network for high-net-worth first generation wealth creators in North America and London. He is an accomplished serial entrepreneur and philanthropist.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Startup Opportunities - Know When to Quit Your ...
18,99 € *
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Start strong with essential early-stage guidance from the VC perspective Startup Opportunities is the go-to guide for anyone with a great business idea. Whether its your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. Youll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If youre serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. More than five million people will launch a business this year, and many of them will be great ideas-yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how. Assess your businesss viability using the 10x Rule Learn when you can quit your day job-or not Take the key steps to making your business succeed Discover the opportunities worth selling everything for This expert author team has witnessed more than 30,000 pitches over two decades, and have participated in over 500 startup launches. Startup Opportunities gives you the benefit of their experience to help you start strong and stay strong. SEAN WISE is an expert on startups and venture capital. He hosts The Naked Entrepreneur , which airs on the Oprah Winfrey Network, and is a prolific business educator, bestselling author, and an international business speaker. He is a partner at Ryerson Futures, a seed-stage venture capital fund and technology accelerator. BRAD FELD has been an early-stage investor and entrepreneur for over twenty years. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and Intensity Ventures, a company that helped launch and operate software companies. Hes also a co-founder of Techstars.

Anbieter: ciando eBooks
Stand: 26.12.2017
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The Startup Checklist - 25 Steps to a Scalable,...
21,99 € *
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25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneurs essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. Youll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them-and youll gain enough insight to ask smart questions that help you get your moneys worth. If youre ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning. Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business-and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business. DAVID S. ROSE is the New York Times bestselling author of Angel Investing ; founder and CEO of Gust; and founder of New York Angels. He is an Inc. 500 CEO , serial entrepreneur, and early stage investor who has founded or funded over 100 companies. Named a world conquering entrepreneur by BusinessWeek , and New Yorks Archangel by Forbes , he was the Founding Track Chair for Finance and Entrepreneurship at Singularity University. David can be found online at davidsrose.com.

Anbieter: ciando eBooks
Stand: 07.11.2017
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